Now, e-commerce giant JD.com is poised to open a “new battlefield.”
Recently, JD Auto announced plans to co-develop a “people’s car” with Guangzhou Automobile Group (GAC) and CATL’s subsidiary, Times Electric Service. Per the timeline, internal beta testing and public trial drives will begin in late October, with an official launch on November 9—exclusively available via JD.com without quantity restrictions.
Rumors swirled that JD.com was entering vehicle manufacturing, but the company clarified: This model results from a three-way collaboration. GAC handles production, Times Electric provides battery-swap infrastructure, while JD.com contributes consumer insights and exclusive sales channels—not direct carmaking.
Essentially, the partnership fuses technology and resources: GAC builds the car, CATL powers it, and JD connects buyers.
Intellectual property records reveal Beijing Jingdong Sanbai Liushi Du E-commerce Co., Ltd. has filed multiple trademarks including “JD Auto,” “JD AUTO,” and “CAR.JD.COM” across International Classes 12 (Vehicles), 9 (Scientific Instruments), and 35 (Advertising & Sales)—some already approved. Additionally, the company recently applied for “JOY INNER,” “JOYINSIDE,” and “AIJOY” under Class 12 (Vehicles), currently in preliminary review.
These moves indicate JD’s long-term strategic footprint in automotives—far from an impromptu decision. Its platform, offering end-to-end services from vehicle selection to maintenance and new energy solutions, now boasts nearly 3,000 owned service centers and over 40,000 partner outlets. Collaborating with GAC and CATL completes JD’s “one-stop auto consumption ecosystem,” closing its platform loop. For JD, this cross-industry alliance marks a milestone.
Yet competition in new energy vehicles has reached fever pitch. Rivals clash over performance, pricing, marketing, service, and sales volumes—some surge as dark horses, others fade. While JD’s entry guarantees headlines ahead of its debut, breaking through entrenched barriers to reshape the industry remains uncertain. Only time will tell.
Source: Online platforms. Copyright belongs to original authors. Contact us for removal if rights are violated.
上一篇：None
下一篇：30 Papers ……
